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The Effects of Google Algorithm Updates on SEO

When Google established an algorithm change in 2013, the rules of SEO writing transformed. Below are a few of the essential things to remember In the event you are a freelance writer that concentrates on supplying this sort of content.

Keywords aren’t the attention anymore. This is because after Google went through a great deal of data, their research team found that ranking a website highly only on targeting keywords is not difficult to do. They also learned that spammers use this tip and so churn out a great deal of crap content. Hence, Google made tougher rules for ranking the websites predicated on churned content and also the targeted keywords. They require variety in the content you provide and the keywords you use. They also need you to start using branded anchor text.

The modifications in Google algorithms require that you do not use one keyword on your anchor text many times. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They demand that you use variety and be creative. You must not employ an exact match anchor text and spam sites are famous for this. The majority of the exact anchor text doesn’t use proper grammar. However, because there are lots of searches conducted for these words, most spammers still use them.

The logic behind this is that no legit company like linknow media reviews wants any misspelled or grammatically incorrect. If you are doing this, you risk the sinking of your site’s rankings.

The most recent upgrades in Google algorithms would be to penalize the sites which use SEO tactics that are illegal and reward those that serve their traffic well. The main objective of these updates was to reduce the spamming and hacking while offering webmasters the tools they needed to fix sites that were hacked.

The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also tracking how fast you build backlinks. If your website is new and you also get spikes of a sudden, Google raises a red flag. It might ignore your backlinks and will likely sandbox the website.

The above points are the different ways in which Google Algorithms have impacted SEO which any SEO firm should be conscious of. The primary idea is that it is getting more difficult to rank highly in SERPs that opens opportunities for digital advertising and web design firms like Linknow media bbbwhich offer quality Linknow reviews and articles.