The design of movements for the physical bodies involving motion, form or both which is done in a given sequence is known as choreography. Another definition of choreography is the creation of plans and conventions which are used are used for various purposes including construction of objects, measurable human interaction, and systems. There are various fields which make use of choreography such as musical theater, fashion shows, cinematography, gymnastics, animated art, video game production, show choir among many others. Dance choreography or dance composition is the art of creation of dances in choreography while in performing arts, application of choreography is done in human movement and form. People who practice choreography in carrying all the activities in it or specializing in one are referred to as choreographers.
Choreographers are highly involved in the creation of music videos. The music videos are films lasting for a few minutes that integrates both imagery and a song which are produced for artistic and promotional purposes. A choreographer has to produce a high-quality music video for the purposes of increasing the sales of the music recordings. Another major activity that choreographers are involved in is the production of TV commercials. TV commercials are programming in the television which an organization produces and pays for it to be aired on the television. Conveyance of information in regard to the organization and marketing of services and products belonging to that organization are the major purposes of creation of TV commercials. A television that signs a contract with the given organization to air the TV commercials will benefit in that they shall be paid by the organization for the period of time they shall be airing the TV commercial. Choreographers are required to produce high-quality TV commercials which are going to catch the attention of the viewer and the organization will benefit in ways such as increase sale of products and services as well as conveying the intended message to those that may be concerned.
There are qualities that a choreographer need to possess to ensure that they are successful in the production of music videos and TV commercials. In most cases, choreography is an inborn talent which individuals will make use of with time developing it into becoming successful in the field. For a choreographer to achieve success in producing high quality music videos and TV commercials, it is important for them to have the necessary skills and knowledge in the styles and routines used in choreography. For successfully leading and controlling the individuals involved in the creation of music dances or TV commercials, one has to possess good leadership skills. Creativity is also important as well as discipline to ensure that they can sacrifice in all aspects to ensure a successful music dance or TV commercial has been produced.